23, over 30 small and medium media outlets in Australia stopped publishing news for 24 hours, protesting against Meta’s failure to pay publishers for the. In addition to the looming demise of the cookie, myriad incoming state privacy laws will be a challenge for advertisers. trishla. By Trishla Ostwal. This week, BBB National Programs’ privacy watchdog, the Digital Advertising Accountability Program (DAAP), issued a new compliance warning regarding the practice of. Here are four ways you can promote a company anniversary. By Trishla Ostwal . Trishla Ostwal is a recent graduate of Columbia University School of Journalism. 5 billion—she was rejected. Coca-Cola’s Holiday Campaign Gets a Generative AI-Powered Makeover. . By Trishla Ostwal . com; Trishla is an Adweek staff reporter covering tech policy. trishla. Thursday night, EU. By Trishla Ostwal. Recommended articles Popular Now. From the long line of protesters stationed outside Center415, there was no question where Peacock was holding its NewFronts event. The FCC has asked Apple and Google to remove TikTok from their app stores. ostwal@adweek. com; Trishla is an Adweek staff reporter covering tech policy. Recommended articles Popular Now. She’s a certified CrossFit level 1 trainer, a hiker, a queer woman, a dog parent and a novice shepherd. com; Trishla is an Adweek staff reporter covering tech policy. More Info. By Trishla Ostwal . The most relevant issues in the order for marketers are deepfakes, data privacy and AI in the workplace. trishla. By Trishla Ostwal . The proposal appears to be moving. “I wasn’t what they were looking for. com; Trishla is an Adweek staff reporter covering tech policy. @trishlaostwal; [email protected] Trishla Ostwal . Read writing from Trishla Ostwal on Medium. Trishla Ostwal. m. com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal U. trishla. Simplify by Adding [email protected] Ostwal 3w Report this post Report Report. I spoke with Wendy Batchelder on how her experience has prepared her to guide Salesforce to mature its data management practices. , Converse claimed its handle, marking its entry on the [email protected] Ostwal Tech Policy Reporter, Adweek Trishla is Adweek's tech policy reporter covering big tech through the lens of privacy and security, data protection, regulation,. Follow. The Mozilla Foundation looked into 25 popular reproductive health apps and wearable devices to investigate their privacy and security policies. Exclusive: BuzzFeed Inc. Against the backdrop of this. Recommended articles Popular Now. View Trishla Ostwal’s professional profile on LinkedIn. com; Trishla is an Adweek staff reporter covering tech policy. P&G’s Marc Pritchard Challenges Marketers to Pursue Growth in New Ways. Trishla Ostwal is a recent graduate of Columbia University School of Journalism. With more people choosing to opt out of excessive data tracking, targeting audiences across platforms like Facebook has become more tricky for brands like Fabletics and Rihanna. ostwal@adweek. The government body of the European Union, the European Commission, is facing a lawsuit over an alleged data breach related to transferring personal data from Europe to the U. Create Real Magic is a holiday card generator featuring some of its most iconic assets. By Trishla Ostwal . By Trishla Ostwal . As a kid, Simon McDougall enthusiastically read the popular sci-fi novel Snow Crash, where people, represented by avatars, could interact with other human beings, jumping back. Ahead of the 2024 elections, Microsoft-owned ad-tech firm Xandr will no longer allow political ads to run on its platform, according to an email obtained by Adweek. saw a 17% increase from the second quarter of 2023 to the third quarter, rising from 115,000 to 134,000 across Google Play. com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal . By Trishla Ostwal In the age of digital scams, a new threat is casting a shadow over the world of online gaming in the form of bots driven by artificial intelligence. Marketing Dive. By Trishla Ostwal. Recommended articles Popular Now. By Trishla Ostwal . Blog; Public Relations Reporter Q&A Series: A Quick Chat with Yahoo Finance’s Alexandra Canal. Meta’s Facebook has agreed to pay $90 million to settle a decade-old class-action privacy lawsuit over the tracking of users’ internet activity even if they logged out [email protected]. By Trishla Ostwal For jobs site Indeed, its efforts in using data clean rooms to reach audiences—and ultimately, grow revenue—are paying off. By Trishla Ostwal Ruffled by the industry’s lobbying efforts to weaken legislative privacy laws, D. By Trishla Ostwal . trishla. m. Meta launched its Threads app late Wednesday evening in July, a day earlier than expected. Read More. @trishlaostwal; trishla. Coca-Cola’s Holiday Campaign Gets a Generative AI-Powered Makeover. In its Q2 earnings report this morning, Twitter reported a decline in its revenue of $1. Recommended articles Popular Now. Currently, three companies on the buy side—Google, Criteo and RTB House—are. Exclusive: BuzzFeed Inc. vs. By Trishla Ostwal. Sometimes a momentum release doesn't quit cut it in terms of celebrating your company's anniversary. Google’s first hint that the third party cookie would depart its popular. trishla. @trishlaostwal; trishla. Art created by artificial intelligence does not get copyright protection, a federal judge upheld a decision late last week. Fox Sports Broadcasters Get Team Jackets in Comedic NFL Campaign. By Trishla Ostwal If it feels like we’ve been talking about the death of the cookie for years, it’s because we have. Trishla Ostwal 3w Report this post The constellation of Web3 may have lost its charm within adland, however, Raja Rajamannar welcomes the cooling of vanity NFTs in favor of utility NFTs. A 2021 graduate of Columbia University's Graduate School of Journalism, Trishla previously worked as an agency strategist and content creator for. Brands, once quick to establish their Threads strategy, tone of voice and regular posting cadence,. By Trishla Ostwal. Follow. Trishla Ostwal. Trishla Ostwal is a recent graduate of Columbia University School of Journalism. trishla. Amazon’s Holiday Ad Celebrates Friendship and Memories with a Beatles. Recommended articles Popular Now. Ron Wyden’s (D-OR) inquiry earlier this summer about the threat posed by foreign spies. Coca-Cola’s Holiday Campaign Gets a Generative AI-Powered Makeover. Adweek editors are sharing their thoughts on all of the ads airing during Super Bowl 57. S District Court Judge William Pauley III to accept Fight For NYCHA as a third. By Trishla Ostwal . big tech companies and European regulators over cross-border data transfer has led to some extreme claims in recent weeks. Rising sea levels are exacerbating erosion and flooding, and could. Recommended articles Popular Now. Learn from privacy experts the methodologies, tools, and techniques to ensure that your company integrates privacy into its design process. As privacy regulations proliferate, companies are looking at how privacy can become integral in the design of products and systems. A potential shift by MSFT from a GPT-powered model to an internal technology might hinder the tech giant's standing in the AI race, proving advantageous to rival Google. CNN Announces New On-Air Correspondents Based in Tokyo, Los Angeles, Atlanta. By Trishla Ostwal . In its annual report issued last Thursday, the social. While Microsoft’s swift hiring of Sam Altman could boost its position as the frontrunner in the race of AI, there are unintended consequences that will benefit Google’s. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. —Trishla [email protected]. Trishla Ostwal 2w Report this post Report Report. Meta Platforms Inc. trishla. Republican ad buyers are enthusiastic whilst Democratic ad buyers are losing…By Trishla Ostwal. S. S. As TikTok faces a possible U. By Trishla Ostwal. Amazon’s Holiday Ad Celebrates Friendship and Memories with a Beatles. The first newspaper lawsuit filed in January 2021 by HD Media, a company that owns several newspapers in West Virginia, has created ripples across the country, garnering over 200 newspapers to sue Google and Facebook over the past year, according to reports by Axios. Alphabet Inc’s Google has allegedly offered concessions to spin off its ad-tech business in an effort to ward off a second U. The ruling sets a precedent for content creators. com; Trishla is an Adweek staff reporter covering tech policy. com; Trishla is an Adweek staff reporter covering tech policy. com; Trishla is an Adweek staff reporter covering tech policy. com; Trishla is an Adweek staff reporter covering tech policy. The transcript below is edited and condensed for clarity. Faced with the complexities of numerous privacy laws and associated compliance costs, the IAB Tech Lab is devising a single comprehensive solution to streamline privacy consent. California lawmakers passed a distinctive bill designed to improve the online safety and privacy of children in the absence of federal law. Recommended articles Popular Now. Trishla Ostwal Verified (She/Her) Politics of Technology Reporter and Writer, Adweek New York Politics, Technology, U. Recommended articles Popular Now. By Trishla Ostwal . By Trishla Ostwal . trishla. Google antitrust trial marked a climactic moment Monday as Google boss Sundar Pichai took the stand defending the search engine’s market dominance. Trishla Ostwal/Meta. By Trishla Ostwal . By Trishla Ostwal In its NewFronts presentation today, Snap announced a slew of new ad solutions for marketers available across the platform, alongside content partnership opportunities for brands. It was May of 2018, spring was becoming summer, and Kinjal Shah was prepared to leave her home in Boston and move to San Francisco. Coca-Cola has rolled out its third generative AI initiative of the year, this time as part of a global holiday campaign. 70% of people who experience a lack of relevancy with ads are often spammed and receive inaccurate information in brand communications, according to a report by customer. There’s been an increase of 72% in requests from people to companies to modify or delete their data over a year. Adweek is the leading source of news and insight serving the brand. Succession. S. ostwal@adweek. To enhance online safety, Meta (parent company of Facebook and Instagram), Google (parent of YouTube), TikTok, Amazon (parent of Twitch) and Twitter agreed to regulate harmful. Google plans to enhance its virtual assistant with generative AI technologies, according to a report by Axios, as the buzzy tech infiltrates more consumer-facing products. Among its early benefits, generative AI has proven to save time in the campaign creation process and speed up ad optimization for marketers. 3. By Trishla Ostwal . Meta chief operating officer Sheryl Sandberg announced today in a Facebook post that she was stepping down from the company after 14 years. There has been an increase of 72% in requests from people to companies to modify or delete their data over a year, according to a report by privacy management company [email protected]; Trishla is an Adweek staff reporter covering tech policy. The first time Sasha Luccioni applied for a position at Hugging Face—the AI startup now valued at $4. ostwal@adweek. S. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. Recommended articles Popular Now. trishla. trishla. The Federal Trade Commission hosted a public forum today regarding its Advanced Notice of Proposed Rulemaking (ANPR) on “commercial surveillance and data security. S. Recommended articles Popular Now. By Trishla Ostwal . Recommended articles Popular Now. Recommended articles Popular Now. The ride-hailing app was recuperating from an embarrassing 2016 data breach. This week, customer data platform ActionIQ and data clean-room platform InfoSum announced a partnership combining the CDP’s customer suite of tools ActionIQ CX Hub with. com; Trishla is an Adweek staff reporter covering tech policy. com; Trishla is an Adweek staff reporter covering tech policy. ostwal@adweek. trishla. By Trishla Ostwal & David Cohen . By Trishla Ostwal. You’d be right for thinking that the metaverse—once the buzziest term in the industry—is dead, given the number of headlines since, at least, last September claiming such. The Markup Hottest in Tech. Angel Reese Is Taking Her Game to the Next Level—and Bringing Brands With. S. New York. When Facebook users see an ad with a special promotion. today, Adweek can exclusively share—aims to offer a social media alternative to hate speech and misinformation. The Supreme Court’s decision to overturn Roe v. com; Trishla is an Adweek staff reporter covering tech policy. After a 32-year run, Microsoft’s chief marketing officer Chris Capossela is stepping down, as this “new era of AI is upon us,” according to a message to employees from. She will leave in the fall but will. Facebook’s parent company Meta closed the year with its first-ever year-over-year decline in ad revenue due to a weak economic climate and Apple’s privacy rules. NBCUniversal Aims to Democratize CTV Through More Accessible Tech for Ad Buyers. Announces Strategic. Podcast Executive of the Year. By Trishla Ostwal . Marketing Tech [email protected] Q&A Series: Catching Up With AdWeek Tech Policy Reporter Trishla Ostwal. Follow. Amazon’s Holiday Ad Celebrates Friendship and Memories with a Beatles. Trishla Ostwal. 30 p. ostwal@adweek. Trishla Ostwal is a recent graduate of Columbia University School of Journalism. Trishla Ostwal. com; Trishla is an Adweek staff reporter covering tech policy. Adweek/Getty [email protected] Trishla Ostwal . Monisha Dey. m. By Trishla Ostwal. In 2008, the global financial system was in shambles. By Trishla Ostwal . com; Trishla is an Adweek staff reporter covering tech policy. com; Trishla is an Adweek staff reporter covering tech policy. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. By Trishla Ostwal. ET. The Sustainable Production Technologies Marketers Can Start Using Now . Business organizations, and particularly marketers, on both sides of the Atlantic, can breathe a sigh of relief as the European Union restored a decision that allows for. 1. Emerging as the first formal regulation of artificial intelligence, lawmakers in Europe signed off on a comprehensive set of rules—the EU’s Artificial Intelligence Act. Mark Read on WPP’s Latest Mega Merger—the. By Trishla Ostwal Google parent company Alphabet announced second-quarter revenue of [email protected] Trishla Ostwal . Lunch . Home improvement retailer The Home Depot’s Canada arm was found sharing people’s in-store purchase e-receipts with Facebook owner Meta without the knowledge or consent of. Trishla Ostwal. On a fine fall day in November last year, CEO of kitchenware company Made By Gather, Shae Hong, messaged TikTok influencer Sophie Jamison, or Sophie. Trishla Ostwal. Nidhi Upadhyaya. 1mo Edited. Back Submit. The Open App Markets Act could potentially become a law this year. Google announced changes to its political content policy ads for audio and video. Today, the French data watchdog ruled data transfer by Google Analytics, the web analytics service by Google that tracks and reports website traffic, as illegal and unsafe. Recommended articles Popular Now. Covid-19 swept across the world, Joe Biden was elected U. Shira Atkins. Corporations often look at the field with their marketing lenses on believing that an investment in PR will impact their bottom line immediately – but this thinking is significantly flawed. S. February 22, 2022, 5 PM . By Trishla Ostwal . m. By Trishla Ostwal . com; Trishla is an Adweek staff reporter covering tech policy. Now, numbers are emerging on how environmentally beneficial AI is. By Trishla Ostwal . In its annual report issued last Thursday, the social. By Trishla Ostwal. By Trishla Ostwal . com; Trishla is an Adweek staff reporter covering tech policy. as Montana and Tennessee became the latest to pass comprehensive legislation. A couple weeks back, PAN Team Media sat down on a Friday afternoon to chat with Adweek tech policy reporter Trishla Ostwal. By Trishla Ostwal . com; Trishla is an Adweek staff reporter covering tech policy. @trishlaostwal; trishla. By Trishla Ostwal. By Trishla Ostwal & Catherine Perloff . Voice. Back Submit. By Trishla Ostwal . She is a recent graduate of Columbia University School of Journalism. trishla. Trishla Ostwal. When theaters reopened in September 2021, trade association the Broadway League turned to augmented reality to capture theatre. By Trishla Ostwal . By Trishla Ostwal . It all began with a DM. Recommended articles Popular Now. California lawmakers have proposed a bipartisan bill that would allow government attorneys to sue social media companies like TikTok, Snapchat, Facebook and. On a fine fall day in November last year, CEO of kitchenware company Made By Gather, Shae Hong, messaged TikTok influencer Sophie Jamison, or Sophie. By Trishla Ostwal . By Trishla Ostwal . ostwal@adweek. By Trishla Ostwal . Cox last week, could. ostwal@adweek. . trishla. Section 230, the provision in 1996’s Communications Decency Act that offers immunity to tech platforms for the third-party content they host, has dominated arguments at the. The decision means Texas can’t enforce a new law that would allow Texans to sue. . By Trishla Ostwal . The slow death of third-party cookies has pained the digital advertising industry, spurring marketers and tech companies to assess a number of options to figure out what. com; Trishla is an Adweek staff reporter covering tech policy. Exclusive: BuzzFeed Inc. By Trishla Ostwal . ostwal@adweek. Coca-Cola’s Holiday Campaign Gets a Generative AI-Powered [email protected]. The Skims and NBA Partnership Is a Masterclass in Brand Repositioning. By Trishla Ostwal December 6, 2021. com; Trishla is an Adweek staff reporter covering tech policy. By Mark Stenberg & Trishla Ostwal . More Stories from Science News on Science & Society. com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal . Bipartisan senators advanced an updated bill today that, if passed, changes how small publishers seek fair compensation from tech giants that make billions off their content. By Trishla Ostwal . By Trishla Ostwal . By Trishla Ostwal . com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal . S. Accept Cookies. ostwal@adweek. ostwal@adweek. The California Age-Appropriate Design. Recommended articles Popular Now. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. Trishla Ostwal. California’s policymakers are making efforts to regulate the use of artificial intelligence, especially as a way to combat algorithmic discrimination, including testing. and 6. Recommended articles Popular Now. trishla. Twitter’s self-described “Complaint Hotline Operator,” Elon Musk, hosted a Twitter Spaces Wednesday afternoon in an effort to allay advertiser. Articles by Trishla Ostwal on Muck Rack. trishla. Walmart Reunites Mean Girls Cast for Black Friday Ad Campaign. S. By Trishla Ostwal . If approved by the court, it would be among the 10 biggest data-privacy class-action [email protected]. By Trishla Ostwal . com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal . C. , including. By Stephen Lepitak & Trishla Ostwal . Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. With more people choosing to opt out of excessive data tracking, targeting audiences across platforms like Facebook has become more tricky for brands like Fabletics and Rihanna. @trishlaostwal; trishla. Eshoo (D-CA), Jan Schakowsky (D-IL) and Senator Cory Booker (D-NJ), introduced the Banning Surveillance Advertising Act, a bill that would. By Trishla Ostwal . Excited to announce my next big adventure at Adweek as a tech policy reporter! 81 9 Comments. Amid the flurry of generative AI developments, Adweek’s weekly AI Watch roundup captures the latest news, regulatory proceedings and business developments revolving around. Meta Platforms Inc. ostwal@adweek. By Trishla Ostwal . The changes have different requirements for ads based on region. ostwal@adweek. This button displays the currently selected search type. By Trishla Ostwal . Trishla Ostwal 1mo Edited Report this post The fifth week of the U. For some publishers, that’s playing out on their sites, but with more. By Trishla Ostwal The trend of using cinema ads as a performance marketing channel is gaining traction among advertisers, especially for brands like Monster. Trishla previously worked in digital advertising and social media analytics and switched to journalism to. By Mark Stenberg & Trishla Ostwal . Trishla Ostwal’s Post Trishla Ostwal 16h Edited Report this post This just in: With GenAI marketing tools on Google Cloud, introduced by Typeface and GrowthLoop, marketers can rapidly generate. By Catherine Perloff & Trishla Ostwal & Paul Hiebert . - 6:30 p. By Trishla Ostwal . Follow. trishla. By Trishla Ostwal. February 13, 2023 09:00 AM. com; Trishla is an Adweek staff reporter covering tech policy. trishla. Recommended articles Popular Now. Covid-19 swept across the world, Joe Biden was elected U. Journalist and photographer based in New York. Against the backdrop of [email protected] Web Services (AWS) is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from dat. Monisha Dey. The first results from Google’s solution to prevent third-party browser tracking have arrived. more. Read More. As a part of its pitch to advertisers, Meta announced augmented reality with Reels ads and Facebook Stories at Thursday’s NewFronts presentation. By Trishla Ostwal . com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal . ostwal@adweek. They cover topics like social media, vide. The research also found many think they can choose their web browser, but are often stuck with the software that is pre. Trishla Ostwal Tech Policy Reporter, Adweek Trishla is Adweek's tech policy reporter covering big tech through the lens of privacy and security, data protection, regulation, antitrust and more. By Trishla Ostwal . Meta’s new Twitter clone app—Threads—launched Wednesday night, a day earlier than had been expected. By Trishla Ostwal . By Trishla Ostwal Facebook, TikTok, Google, Twitter, Microsoft and other technology companies are preparing to join Europe’s anti-disinformation code to curb the spread of fake news and propaganda. Angel Reese Is Taking Her Game to the Next Level—and Bringing Brands With. 19 billion in 2021 earnings, blaming it on the ongoing Elon Musk. com; Trishla is an Adweek staff reporter covering tech policy. trishla. IAB. trishla. Mobile and desktop ad-block rates are experiencing a gradual uptick, increasing by 11% in 2023 from 2021, according to ad-filtering tech firm Eyeo and its 2023 Ad-Filtering Report. So he started running as a. Coca-Cola’s Holiday Campaign Gets a Generative AI-Powered Makeover.